Barcode label design:
common errors
how to avoid them

SageData is based in Ottawa, Ontario, Canada

When people move from a paper based (or spreadsheet based) system to a full fledged asset management or warehouse management system, they invest in software, hardware..... and labels.

The Labels are often the least expensive item on that list, but they often attract the most attention, and sometimes elemental mistakes in the design of the label can degrade the effectiveness of the whole system. Here we talk about how to design a barcode label, and describe some of the common errors, and how to avoid them.

#1 You don't have to buy a printer

Many of our clients are using our systems for asset management, for equipment inspections, to track the issue and return of tools / weapons and other applications. For these applications you do not need a printer. Barcode printers are expensive to buy, tricky to set up, inherently prone to failure (because of all the moving mechanical parts), they need software, and you have to design the labels.
So what is the alternative? Buy labels pre-printed. We offer labels to your specification.

#2 Print black stripes on a white background

One of the most frequent questions we have is "do barcodes have to be printed on a white background". The short answer is yes. The longer answer is that you may be able to get away with printing on other colors, but it is unreliable.
We have had cases where labels on textured backgrounds worked well with some readers, but rendered other readers blind. So this becomes a solution of last resort. Read more about barcode label colors and backgrounds here.
Our advice is talk to us or to another competent vendor.

#3 Use Code 128C - and an even number of characters

Many systems still use Code 39 as a symbology. But Code 128 has a smaller footprint, has more error checking,and can handle the full range of ascii characters. If you want to go for perfectionism, limit the ID you are encoding to numeric, and keep an even number of characters. This will enable the barcode to be printed using Code 128C, which is even more compact and easier to read.

#4 Barcodes need room, and quiet space

One of the most common errors that can render a barcode unreadable, or worse, intermittently readable, is lack of quiet space.
A barcode reader operates by distinguishing the white spaces from the black bars. But it needs to understand what white is. So it calibrates itself with the white space on either side of the bars. A common error is to print to the edge of the label. The read then becomes unreliable.
Two real life examples: labels which read when placed on a white cabinet, but not when placed on a black cabinet, and the executive who trimmed the white space on each side of the barcodes on his office equipment, to make them look nicer.

#5 Use 2D barcode for the smallest labels

A 2D barcode label can be very small. We have helped one of our clients with tiny, less than 4 x 4mm labels containing 4 alphanumeric characters.
There is another advantage that 2D barcode offers - it can be scanned / read in any direction. Therefore, if small hardware pieces are labeled with tiny 2D barcodes, they could be scanned without specific orientation as long as the code is visible.

If you found this useful, you might also want to review:

- an introduction to barcode technology

- 1D or 2D barcodes?

- mobile data collectors

- consulting services: barcodes and their applications